If there’s one store that I continually have to have a ‘quick squizzy’ in whilst on my way to Woolworths for my weekly grocery shop, it’s Seed. It just stares at me as I come up the elevators, looking all fancy and pretty beckoning me in. I always just quickly dart in just to do the quick lap (as I tell my husband) and always walk out 30 mins later with a bag full of clothes. I can’t help it!
Known for their beautifully designed apparel, accessories and footwear (still got their ole leopard print espadrilles) for woman, teen, child and baby, Seed is an old time family favourite. From Xmas and birthday gift voucher requests (thanks mum and dad) to having a permanent tab open on my safari web browser so I can window shop their ‘new arrivals’ section every day (or hour), Seed couldn’t be more of an Aussie favourite. In fact, I’ll admit… it is my favourite.
But now Seed has answered my fitness prayers and launched Seed Sport! What a cracking idea! I mean, come on, as if I don’t stalk them enough. From studio to street then to the kitchen fridge, which is what my life looks like; Seed Sport have quite literally blurred the lines between leisure and performance. Bridging function (my favourite part) and style (which they nailed) to bring to us the consumer a very wearable, versatile and sophisticated capsule. Whilst their clothes are easy on my eyes, they’re also a delight to wear (and workout in as you can see).
But wait, there’s more! The technical performance fabrics are loaded with enhanced features such as water resistant! Yes tried and tested during this hour-long workout/ photo shoot and hoorah…no wet patches for me.
Newly launched this Feb 2017, watch out for the store line-ups, let’s give a round of applause for Seed Heritage’s new fashion category, Seed Sport.