As the founder and Managing Director of leading digital publication Sporteluxe.com, Bianca Cheah is a glowing image of wellness and one of Australia’s most stylish spokespersons for health and fitness.
A successful business woman and Australian model, with a career spanning over 10 years, Bianca understands the importance of looking and feeling your best. With an educational background in media, interior design and IT, along with being a qualified yoga instructor, Bianca has spent the last decade becoming an authority on health, beauty, and stylish living.
Seeing a gap in the market for a stylish health and fitness site, Bianca launched a blog called Sporteluxe in December 2012. In less than a year, it had developed a cult following and had transformed into one of the country’s most innovative and influential digital publications, leading the way in the luxury wellness space.
Bianca is not only the face of Sporteluxe, but also oversees the strategic development and creative direction of the brand, which is now the go-to site for everything luxe health, luxe fitness and luxe living. With the addition of some of the world’s leading health experts as contributors and a super talented team, Sporteluxe.com has become a mini health empire, providing daily inspiration and practical advice to it’s rapidly growing audience.
Bianca’s mission through her brands www.biancacheah.com.au and Sporteluxe and all other activities she undertakes, is to give women the information and inspiration they need to feel radiant, nourished, empowered, happy and energized.